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Our patented algorithm designs your grooming routine using your actual skin&hair health state data, lifestyle and environment. Over 50+ factors are synthesized to create your custom formula.
Formulated with natural adaptogenic ingredients
Meet Y5. Create your own ultra-nourishing daily face moisturizer choosing from over 1000 active oils and extracts targeting your specific needs.
Non-greasy texture
Uncomplicated skin&hair care for men
Fine textures that are easily applied so you can quickly do your routine. Only 5 minutes in the morning

Uncomplicated skin&hair care for men
Fine textures that are easily applied so you can quickly do your routine. Only 5 minutes in the morning
Build your personalized grooming routine.
We introduced technology in skincare&haircare. Our AI algorithm gives high-value predictions, obtained to shape your formula in real time.

Grow a full and thick beard
A formula that couldn't exist without you
Go through our 5 minutes online consultation to customize your 100% natural beard oil. Depending on your beard needs and goals, we develop from scratch the perfect blend for you.
The simplest beard grooming routine











